February 2020 - Bringing the Design Thinking Process to Every Day - Cindy Brummer
11:30-11:50: Registration, lunch, and networking
11:50-12:00: Chapter announcements
Bringing the Design Thinking Process to Every Day
Design thinking is a process that helps businesses keep real people and customers top of mind when creating products and services. When used well, companies can create intuitive products that actually benefit the end users. So what is design thinking and how do you apply it? In this talk we;ll look at the major components of design thinking and how you can bring elements of it back to your organization.
Cindy Brummer, Creative Director and Founder, focuses on UX design, business development and company vision. She is a former TV news producer who transitioned into UX design in 2005. She is a UT grad (go Horns!), and her goal is to get better every day. (Ask her about the class she’s taking or the book she’s currently reading.) Her favorite part of her job is working with her team through the ideation process of discovery and design. Her least favorite part is squinting at spreadsheets. In her free time, she teaches UX/UI design as an adjunct professor at The University of Texas at Austin and coaches boxing as a Level 1-certified USA Boxing Coach for the YMCA of Austin.
Cindy is also the VP of Operations for the IIBA Austin Chapter.