November 2023 - Cindy Brummer
11:45 - 11:50: Virtual meeting opens
11:50 - 12:00: Welcome & Chapter announcements
12:00 - 1:00: Presentation
The ROI of UX
Many companies cut costs to cope with economic downturns. A good user experience (UX) helps reduce churn and unnecessary costs. In fact, you are likely to increase profit with your UX investment.
Cindy Brummer is Creative Director and Founder of Standard Beagle Studio, a UX agency. In this talk, she shares her most impactful tips and knowledge that can affect your bottom line and how to calculate the ROI of UX.
Cindy Brummer is Founder and Creative Director of Standard Beagle Studio, a user experience design agency based in Austin, Texas. Founded in 2012, Standard Beagle has improved the UX for a variety of companies in industries that range from healthcare to ecommerce, B2B SaaS to performing arts.
In addition to guiding the team at Standard Beagle, Cindy mentors designers, runs the UX in ATX global community of designers, and teaches the UX/UI boot camp program through the McCombs School of Business at the University of Texas. She is also a contributing author to the book “97 Things Every UX Practitioner Should Know,” published by O’Reilly. And, of course, she serves as the VP of Operations with IIBA Austin Chapter. Her kids and husband say the rumors are not true -- Cindy does in fact sleep, and she spends time with them. Mostly watching Marvel TV shows and movies.