Business Analysis Development Day (BADD) - Friday, August 18, 2017



Our annual ATX Business Analyst Development Day (BADD) is coming up on August 18th and we have scheduled great line-up of speakers this year!

ATX BADD is an annual educational and networking conference for business analysis professionals. This year we have organized a full-day of BA skills workshops with our morning keynote speaker being Thom Singer. See the schedule of events and speaker sessions and bios.

Block off your calendar for a day of presentations and workshops on modern and collaborative techniques! The sessions run from 9am to 3:30pm.

The event will be at The Commons Building located inside the J.J. Pickle Research Campus, at 10100 Burnet Road, Austin. The event includes coffee and pastries in the morning, a catered lunch, and free parking.

ATX BADD is for business analysts, BA managers, solution architects, product managers, and anyone else with an interest in Business Analysis. This is a perfect event to earn 5 CDUs/PDUs, as well as learning techniques and practices to apply to your current projects and solutions.

Members save $50 on BADD registration! If you are not a member of the Austin local chapter, join or renew today for just $35. (Note that Austin Chapter members must also be National IIBA members). If you have questions about your membership, contact us at

If you have any questions or are interested in being an ATX BADD sponsor, please contact Bruce Solberg, VP of Professional Development,

Keynote Speakers:

large_thom_singer.pngThom Singer

The Paradox of Potential

Having “high potential” does not mean performing at maximum capability. While many believe they are doing all they can, a huge number of professionals are frustrated because they are coming up short of their personal expectations (and the expectations of others). Some have become paralyzed from taking risks by the fear of failure, while others are not sure what is holding them back.  Thom Singer has surveyed hundreds of people and the feedback is stunning that the majority of people are confident they can have greater success in their career.

Companies in all sectors have employees who have reached a plateau or have become stuck in the “high middle”.  There is a very real gap between potential and results, and Thom wants to show people the path to doing more at any stage of their career.

Beyond excuses and finger pointing, this interactive presentation gets to the heart of how people can accomplish more and enjoy their work.

shana_merlin_headshot_2016_0.jpgShana Merlin

Improv Skills for Work and Life

This fun, interactive presentation introduces a secret improv comedians have known for decades, "Yes And." In a culture of Yes, new ideas are accepted and encouraged, people take more risks and are more fun to work with, and collaboration happens quickly and constantly. This presentation is full of laughs and hands-on exercises that you can take away to change your everyday work and home life.

Many thanks to our sponsors!