March 2019 - Antony McGregor Dey
This month's meeting is at the Microsoft office near Mopac at Braker.
Please note that we are no longer providing lunch. You're welcome to bring your own, or you can purchase an option at registration.
11:30-11:50: Registration, lunch, and networking
11:50-12:00: Chapter announcements
Web Site Analytics - Driving Fact-Based Requirements
Business analysts spend a lot of time talking with stakeholders about their priorities and needs, but what if we could go right to the source, analyze data, and make recommendations based on facts? Antony will explain how to use Google analytics to pull key data from a website and use that data to drive business decisions. No matter whether you work for a consumer-facing, B2B, or services company or a governmental entity, your website can provide key insights that will have a big impact on your strategy and priorities.
Antony McGregor Dey is the director of Ecommerce at Blue Fish Group (who recently merged with Seilevel), a B2B Ecommerce firm specializing in full-service enterprise solutions including business processes and intelligence, B2B marketing, and back-end logistics. Antony is a serial entrepreneur and a globally recognized expert on marketing tech with over 20 years of B2B and B2C digital marketing experience.
Please register at our Constant Contact page.